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xperience clean, crisp tasting water with our MineralClear technology. Our unique MineralClear technology filters water over natural minerals for a crisp, refreshing taste. The premium carbon filter is certified to reduce lead, mercury, chlorine (taste and odor) and many other contaminants. It also removes 96% of trace levels of pharmaceuticals. Yet it still leaves behind beneficial fluoride. Experience crisp, clean, refreshing water right from your tap. MAXION filter technology is PURs unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. Clean drinking water is the foundation for good health. PUR faucet water filters with MAXION technology turn your ordinary tap water into clean, fresh-tasting drinking water.